Google AdSense Tips

Having noticed Google’s new “Newbie Central” site, Google Blogoscoped’s Philipp Lenssen posted a swell pile of his own best tips for improving AdSense performance on your site. Linked here because (at least IMHO) it’s depressingly rare to find useful, non-douchey advice about making money with a website.

Typical of the sage stuff from PL:

Even if you get huge traffic, the AdSense income from the site is more dependent on the site type and audience. Google targets AdSense ads automatically to the site content. Or at least, it does so ideally – but some types of content fare better than others with this targeting. I noticed for instance that AdSense does better on a games site than on a technology blog.

Totally true.

I haven’t tried every one of these, but I will say “hats off to Philipp” for sharing such sound and cheese-free insight on a noisy, hard-to-research topic. Figuring out how to make dough with your site can be a slow and painful journey, so if you’re trying to make a go of it with AdSense, I’d definitely give this one a read.

从总体上讲述一下我对老白这次活动的印象。双引号内是我的观点。

首先：老白很年轻，很和善，不像blog头像上面那么不羁，现场的老白随意但眼中有锋芒不露的锐气。

其次：老白有点悲观或者说不乐观。我个人的感觉，老白对于眼下的互联网创业不是很看好。没有新的创意也没有革命性的打动人的思想或者公司的出现；对于年轻人，老白的看法是先去找个地方待几年，积累了一点经验之后再出来创业，那样靠谱的多。对于创业机遇，比他们当年好的多，但对互联网目前也不如去年火热，现在算是一个网络界沉淀的时期，再加上明年是娱乐年，人们的视线更多的会集中在明年召开的奥运及相关活动上；

下面就是讲座时候的一些随意发散的观点：

企业道德问题，国内的很多企业现在都不是很干净的，对于知识产权对于隐私权都有着各种各样的侵犯或者灰色地带；你在创业初期可以不去考虑这些，但是做大后就一定会遇到这些问题，如果你成功了，像baidu那样版权就不是问题，如果没有达到一定能力，那么就会比较头疼；          "我觉得初期不必太在意版权问题，真的能够做好的话，其实对于理性的版权方其实是个合作的关系"。

创业机遇，现在是不错的时代，有各种各样的vc，比以前好多了；团队的成员上如果能有交融比较好，不要都是一个寝室的兄弟，都是一个专业的，没有互补，视野拓展不了；

产业，目前的互联网搜索引擎和即时通讯巨头吃掉了碗里的肉，也给其他后来进入者设置了各种各样的门槛，壁垒很深，想要成功得避开他们的范围；QQ绑架了太多的基数的用户，做什么都可以成功；                               "确实qq baidu用户基数太大了，基本上属于做什么都可以成功那种，而且中国互联网有个不收购的坏习惯，往往是看你什么东西做好了，我弄点钱找几个人照着做，这样就没有一个创意发散的良性循环"

对于Facebook,社区，老白认为，在中国社区没有机会，可以做到一定的范围，形成一定的规模，但是做不大；中国不可能做到Facebook那样大的社区。首先是没有商业模式，互联网的广告费还是不高，并且首先被大公司瓜分去了。其次，政府的监管。现在的社区主要是一个爆料的地方，用来看一些不能在cctv 新闻联播和主要报纸媒体上看到的消息；是一个传播非官方信息的平台；随着政府的监控越来越紧，不容易做大作成功；                          "我觉得中国的社区还是有一定机会的，特别是在娱乐方面，可以合理的避开监控"

交友，真人社区，社区都是真人，帮助寻找商业机会这样的商务社区，或许对于销售类人员有用；                            "中国的商务sns，譬如天际都是不死不活吧 ，中国人最好的交流方式还是吃饭喝酒  ^^"

关于未来比较好的方向，基于手机的应用；这个非常有前途，基数大，平台好，容易收费；                    "移动平台的前景非常好，但是不知道电信方有多贪婪 "

关于腾迅，我们这样的人（IT相关人群）在社会上数量偏少，google有这么多粉丝，他的gtalk用户数量还是不多，份额小。除非在用户体验和互动上有突出优点才能打败QQ。cisco的网真系统很好，很不错，但是价格很高。

校内不是sns，校内有危机。毕业之后怎么办。"校内有新口号，毕业后还是上校内 赫赫"

有人提问老白常用的网络服务：gmail、 bloger；

豆瓣，有价值，但是数据还不够智能，对于电影没法推荐（因为很多人都是看的美国大片，什么类型都看没法spec到个人，口味似乎都差不多）。规模大了，好友数量过多没法管理，以前人少的时候每个好友的发言都看过去来寻找值得自己看的书。现在模式改变，是看到书名后上豆瓣看书评。豆瓣的seo不好，常在后面。

互联网是工具（回答某同志的提问），没有他的生活更好，信息传递的渠道而已；

手机上的交互、位置服务是趋势，看好umpc。手机用户基数大，扣费容易，中移动搭好扣费平台，可以实现与个人相关的服务定制和扣费。例如股票信息i个人定制。这是和把互联网信息搬上网，搞个wap不同。

时势造英雄，第二代知识英雄，大多在娱乐业、游戏厂商、比较低调。比较想见王兴，决定他cp了这么系统还是很不错的。

信息就是，人、物、信息的联系，豆瓣成功是前期的用户好！靠一个设想好的系统或者数据胜利很难；

淘宝，很不错，便宜，有使用价值；

年轻人可以挑一个很好的公司和行业进入，幸福和钱无关。

等待机会、发现机会、抓住机会！

好，老白同志的讲演结束了。 

你有收获么？留言吧。很多地方参杂了我自己对互联网的理解，有不对的地方砸砖来吧。

很好，很强大，就是在争吵上，还缺了点，大家都在聆听啊 。  ^^

吕总到了.. 白鸦似乎感冒了....

遇到数位在海内神交的朋友，很赞，希望听到你们的看法。

加颜色的是我的看法，请指正吧。

二十七号去星光现场看摩登天空十周年音乐会。对了，那已是去年。那天因为带了两个朋友，我恬着脸多要两张票，令摩登的可疑小友很是为难。

一忽儿看见闫月，她穿着一身黑色皮装，那皮衣荧光内蕴略有细纹成色显好，加之还露着胳膊，分外妖娆。她也问我：“这身如何？”我因此回答道：“很好。很风尘。”闫月柳眉一竖：“什么？风尘？”她却不知，风尘是我对女孩子的最高评价之一。古往今来留名青史的女子，为何风尘女子居多，自有它的道理。

进门见到沈黎晖，西装体恤，好整以暇缩在一处角落。互问怎么样？答还好。然后没话了，只好笑笑拍肩膀。又仔细看他时，却发现似乎瘦了一圈。事业如今蒸蒸日上，何至于？莫非又失恋了？（我怎么会说又呢？）

闫月过来，再要我评价她的穿着。想来仍对“风尘”二字耿耿于怀，我因此改赞道：“像个贵妇人。”闫姑娘虽然仍不满意，又似乎觉得比“风尘”已经好了。我说闫大小姐，好歹也是做过主编的，怎的好坏话都听不出来呢。如今改革开放，切不可存着那套传统智慧的封建逻辑哦。

我忽然想起一个人，写《80年代》的査建英，和闫姑娘虽相貌不尽相同，说话和语气，却神似，又都是北京女孩，大家闺秀。恍然大悟，原来闫月是才女范儿啊。

见到一高挑白衣少女，疑是kiki，但见她博客上说已经剪发，眼前头发似乎还长。后来见她上台说话，才确定了。kiki实在是高啊，又穿着高跟皮靴，我都有压迫感。我又面浅，心想已然听过她的歌，博客写得也可爱，也就够了，倒不必非得冒冒然的相认。

跟陶然打招呼，这回他到没反应不过来，问我豆腐如何？我答是冷酷仙境了。我问他那才女朋友呢？他说在场内某处。

星光现场的音响似乎并不适合演摇滚，声音绵绵的，不震撼。前面听得昏昏欲睡，尤其“声音的碎片”。似乎因为昏昏欲睡过了，及至“重塑”时，因有些与众不同才又令人为之一醒。之前还有位果味VC的主唱，衣服穿的很酷，扮bob dylan范儿吉他弹唱，倒是引起喝彩。待到12点过了，间场时，台上人头攒动东西挪来移去，这才知道压轴要登场了。此时我们已经喝光一打啤酒干掉两盘爆米花，我一周的减肥成果有化为泡影之势。

清醒出场，沈黎晖带着个大红框的墨镜，刚才那身西服在台上倒是抖擞。他们先唱新歌，大约叫“红与蓝”什么的，似乎有点波澜不惊。我想为什么不唱“白”呢？那首我反复的听，反复的好听。待到老歌出来，才让人精神一震。“好极了”好极了！后来唱到一句大约是“你丫闭嘴”的歌词时，沈黎晖斜指指天，好不气派。还是老歌令人心动啊。

看完出场，天空飘起零星小雪，给闫月发个短信，再次祝她生日快乐，虽然晚了点。我不记得我给她说过没，我其实挺爱看她眼角的皱纹，我奶奶是这样，我前一个女朋友也是这样。不知道算不算恋母情结，倒也不至于变态。不过每次见到她，便留神去看她的眼睛，因此常常语无伦次，忘了说些什么了。

Some recent posts at the 37signals Product Blog:

Knickers, the lingerie weblog, uses 37signals products to manage its team
“The logistics of organising and keeping in touch between the three of us were a nightmare at first – two of us are in Scotland and our writer is in the States, and both Katie and Alison aren’t tech saavy and react with suspicion to any new technology I turn them onto. I needed a way to capture their work and keep it organised, so I slowly started introducing 37S tools to them – we started with Backpack for writing business plans and doing research, then moved into Highrise to keep a ‘collective inbox’ and mailing list, then finally to Campfire to generally stay in touch.”

Knickers’ Highrise Dashboard.

Highrise and 37signals “set the standard for web 2.0 apps”
Highrise is one of Lifehack.org’s 11 Top New Web Apps of 2007: “37signals sets the standard for web 2.0 apps, so you know it’s good: clean design, a highly functional interface, and interconnectivity with other 37signals apps.”

style="margin: 0 10px 5px 0;" align="left">Use calendar colors in Backpack to “pencil” in events
In Backpack’s Calendar, the different calendar colors are a great way to differentiate events in this way. Use gray for maybe events and blue for definite events. Then you’ll be able to see, at a glance, which events are merely “penciled” in. Plus, you can change an event from maybe to definite by just changing the event’s calendar (located in the pulldown menu next to the event).

How marketing consultant Jon Moss and his clients rely on Highrise
“My first major contract is for a high end watch and diamond jewellery business called Ian Blowers Jewellers. Whilst they are a very successful, small, family business, one of the key areas they needed improvement was customer data and communication. This is where Highrise fitted in perfectly! As well as working with customer information, I am also looking after their rebranding, new websites and also general marketing, so Basecamp is the perfect tool for keeping people within the business up to date with what is going on, and what needs to be done.”

Consumerist praises 37signals customer support
“37signals, the company behind the affordable online project management service Basecamp, has some of the fastest customer service we’ve ever seen: twice over the past year, they’ve responded in near-real-time to support questions with helpful, non-canned responses. We’re so used to big companies that sacrifice customer service in the name of profit, or small companies that aren’t prepared to handle queries, that it’s nice to come across a company that does it well.”

Subscribe to the Product Blog RSS feed.

Some recent posts at the 37signals Product Blog:

Knickers, the lingerie weblog, uses 37signals products to manage its team
“The logistics of organising and keeping in touch between the three of us were a nightmare at first – two of us are in Scotland and our writer is in the States, and both Katie and Alison aren’t tech saavy and react with suspicion to any new technology I turn them onto. I needed a way to capture their work and keep it organised, so I slowly started introducing 37S tools to them – we started with Backpack for writing business plans and doing research, then moved into Highrise to keep a ‘collective inbox’ and mailing list, then finally to Campfire to generally stay in touch.”

Knickers’ Highrise Dashboard.

Highrise and 37signals “set the standard for web 2.0 apps”
Highrise is one of Lifehack.org’s 11 Top New Web Apps of 2007: “37signals sets the standard for web 2.0 apps, so you know it’s good: clean design, a highly functional interface, and interconnectivity with other 37signals apps.”

style="margin: 0 10px 5px 0;" align="left">Use calendar colors in Backpack to “pencil” in events
In Backpack’s Calendar, the different calendar colors are a great way to differentiate events in this way. Use gray for maybe events and blue for definite events. Then you’ll be able to see, at a glance, which events are merely “penciled” in. Plus, you can change an event from maybe to definite by just changing the event’s calendar (located in the pulldown menu next to the event).

How marketing consultant Jon Moss and his clients rely on Highrise
“My first major contract is for a high end watch and diamond jewellery business called Ian Blowers Jewellers. Whilst they are a very successful, small, family business, one of the key areas they needed improvement was customer data and communication. This is where Highrise fitted in perfectly! As well as working with customer information, I am also looking after their rebranding, new websites and also general marketing, so Basecamp is the perfect tool for keeping people within the business up to date with what is going on, and what needs to be done.”

Consumerist praises 37signals customer support
“37signals, the company behind the affordable online project management service Basecamp, has some of the fastest customer service we’ve ever seen: twice over the past year, they’ve responded in near-real-time to support questions with helpful, non-canned responses. We’re so used to big companies that sacrifice customer service in the name of profit, or small companies that aren’t prepared to handle queries, that it’s nice to come across a company that does it well.”

Subscribe to the Product Blog RSS feed.

The new year brings with it a new 37signals employee. Welcome aboard Jeffrey!

The first step with any new hire? Keeping things secure. Here’s where we begin…

1. Use encrypted mail for 37signals stuff. For Mail.app users: If you don’t already have a client certificate installed, you can use this guide.

2. We use Adium (for it’s encryption) for IM so we can throw around passwords and other sensitive data.

3. We use encrypted disk images for source code. I think everyone here uses Knox for that.

The new year brings with it a new 37signals employee. Welcome aboard Jeffrey!

The first step with any new hire? Keeping things secure. Here’s where we begin…

1. Use encrypted mail for 37signals stuff. For Mail.app users: If you don’t already have a client certificate installed, you can use this guide.

2. We use Adium (for it’s encryption) for IM so we can throw around passwords and other sensitive data.

3. We use encrypted disk images for source code. I think everyone here uses Knox for that.

原文作者：DazzlinDonna
原文链接：What Is Your Browser Home / Start Page?
译者：改过自新

声明：本文可以转载，转载时请以超链接形式标明文章出处和作者、译者信息以及本声明。
首发：译言
作者：DazzlinDonna
译者：师北宸

你的浏览器的主页/起始页是什么？

我想在这里做一个非正式的调查，请问你的浏览器的主页是什么？这几年以来，我换过不同的主页，但最后还是回到My Yahoo！上来，因为我有一个很棒的综合信息区，我可以通过RSS订阅经过编辑们精挑细选过的他们认为重要的当日新闻。此外，我喜欢My Yahoo！的界面和感觉。对我来说这才是最关键的。虽然我可以添加自己的风格，但My Yahoo的默认设计功能从获得到使用都非常的方便到位。我不必经过繁琐的操作就很满意，当然，多体验一些我也感到很满足。

我以前用过Pageflakes和Netvibes以及其他很多相似的个性化起始页服务，但最终我还是回到My Yahoo。它让我花更少的时间得到更多我需要的功能。但我不十分确实那是不是我使用它的原因。很多时候这并不是“对错”的问题。

有些人用搜索引擎作为他们的主页，但我不理解他们为什么这样做。我一般都用浏览器上的搜索框来查询信息，所以用搜索引擎作为主页对我来说是一种浪费。

有些人用RSS阅读器作为主页。我不这样做，因为我用GreatNews作为一个单独应用来使用。不过话又说回来，我觉得用RSS阅读器作为浏览器起始页还是非常实用的。

大多数个性化主页应用服务都可以提供创建独立标签（tab）的功能，因此我可以在一个标签里浏览“一般性的新闻和信息”，而在另一个标签里可以浏览“SEO订阅”等等。这是我尝试了一段时间后得出的结论。

现在的搜索引擎优化人员、网站开发人员以及网站站长等人的日程表已经排得满满当当。我们日常的工作方式决定了我们工作效率的高低。我们使用 的浏览器主页也是其中之一，虽然它对我们工作效率影响比较小。基于这个原因，我或许错过了一些更好的方式来开始我每天的网上生活。无论哪种方式，我都反复 体验了很多次，现在我很有兴趣看看大家是如何设定自己的主页的。或许你的选择会让我开心得跳起舞来——因为你让我提高了一点工作效率。

你可以文章后面的留言中说说你的主页是怎么设定的，非常感谢你的分享！

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